Roast Level

Our company was established in 1947 by two Italian brothers, Orazio and Carmelo Cantarella, who recognised a need for European foods in Australia. 

However, when it came to coffee, they knew coffee tastes best when it’s fresh, so in 1958 they began roasting small amounts of premium Arabica coffee at their food importing premises in Sydney’s Haymarket, initially supplying Sydney’s first ‘Italian cafés’. This is how the ‘Vittoria Coffee’ brand was born. 

Now, over 50 years later, as well as a major supplier and importer of European food, our company is the largest pure coffee company in Australia and Vittoria Coffee is Australia’s number one pure coffee brand.

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